• Alright Apple, game time – convince me I should spend (at least) $349 on a smartwatch.
  • Since I’m not really sure how much I actually want to wear a smartwatch, what makes or breaks my decision might come down to how well it functions as a fitness tracker.
  • I mean, let’s not kid ourselves – I’ll probably get one, but I don’t know yet if I’ll actually keep it.
  • Hopefully Apple’s live stream holds up better than last time.
  • Starting with Apple TV? Interesting. Is this just going to be an HBO thing, or are we finally getting a hardware update and/or third-party apps?
  • Oh dang, HBO Now exclusive partnership. That’s one way to get people to buy the Apple TV. Wonder how long that will last?
  • $14.99 a month. Not a terrible deal for cord cutters, especially since you can just cancel once Game of Thrones is over…
  • This Game of Thrones trailer is fucking great. Not Apple-related, just saying.
  • Apple TV price drop is a great move, especially with the HBO deal and competition in the category getting more serious.
  • Yes. More Apple Pay everywhere, please. It’s super-great, and the worst thing about it is that I can’t use it enough places.
  • Apple would like us to know that CarPlay is still a thing that exists, but honestly, unless I can get Google Maps on it…eh.
  • ResearchKit is cool, and I’m glad they’re doing it.
  • Mac stuff!
  • Looks like the MacBook Air rumors were real. Only seeing one port in that video.
  • SLOW-MO KEYBOARD ACTION.
  • I know it’s almost certainly a retina display, but it’d be hilarious if it had the same shitty resolution as the current MacBook Airs.
  • I’m pretty sure every journalist in the audience just had a simultaneous orgasm. I imagine the next Apple event will have a crowd full of people using one.
  • Apple just keeps making their trackpads better and better. Ridiculous.
  • “All day battery life” on this new MacBook seems like less battery life than the existing MBA.
  • The message with the new MacBook is apparently “Everything is wireless now, so we have no ports.” Not sure I buy that for a laptop.
  • $1,299. So much for the “low-cost MacBook” theory.
  • “Also this shitty old MacBook Air gets some upgrades too I guess”.
  • Oh yeah, there’s a Watch today too, huh?
  • Still waiting for features that explain exactly why I need this watch. So far they’re just showing things other smartwatches and fitness trackers do.
  • The marathon runner video hits close to home, as a runner myself, but I want actual details.
  • “Christy would show you her actual Apple Watch, but unfortunately the battery is already dead.”
  • Christy’s blog appeals to me as a runner, but…probably not many others.
  • Still not sold on this interface compared to Android Wear, which I think has the better approach to wearable software.
  • Paying with Apple Watch is surprisingly compelling, but it still requires more places actually acceptit.
  • The fact it works outside of Bluetooth range was a quick note but, to me, actually a pretty important bullet point.
  • Yup, that “floating app list” is still just as awkward as I thought it would be. Why does a watch need so many standalone apps?
  • I still think drawing messages is a cute and overlooked little feature that people will latch onto.
  • “We’re super-excited to see what developers are going to do with this great new platform because we can’t think of anything please someone tell us what to do with it.”
  • “We have a way to charge it that only Apple and a dozen other companies could think of.”
  • OH GOD ARE THEY REALLY GOING TO DO A VIDEO FOR EVERY FUCKING ALLOY PLEASE MAKE IT STOP
  • Unless it’s fucking adamantium, I don’t give a shit how it’s made.
  • Yup, $10,000 for the Edition. Of course it is, because, everything else aside, it’s a fucking gold watch.
  • One place no one will complete with Apple in the smartwatch category is the retail experience: buying a watch is a personal experience and requires a personal touch. This is a huge step above the current “walk into a Best Buy and maybe play with a store model if it’s turned on and charged.”
  • So much for the theory that there’d be someway to update the hardware of the more-expensive Apple Watches. The Edition is for people who think $10,000 is the price tag for a cheap dinner.
  • Still not convinced to spend $350-400 on a smartwatch, but looking forward to trying one out at an Apple Store. As I said, that’s their big advantage in this space. The question, of course, is whether or not anyone actually cares about the smartwatch space. That said, it’s easy to imagine people walking into the Apple Store for something else, and walking out with a watch. The next few months are going to be quite interesting.